BellyWashers

From the Bellywashers web site:

Don't just quench your child's thirst, treat it.

The bottles are very child-friendly and cute, of that there's no doubt. And I'm sure many kids do love the beverage, but nutritionally these beverages are just lacking.

BellyWashers is water, high fructose corn syrup, flavorings, and some color to make them blue, green, pink and other kid-friendly colors and bottles.

The "100-percent Vitamin C Drink" on the label makes people think they are getting real juice (not vitamin C added at the plant). However, it's just another sweet treat.

Cool Topz appeal to a slightly older set -- kids who think it is neat to drink from a Dracula or Frankenstein bottle, but are no better in the nutrition department.

Cool Topz appealed to the consumer by using different character bottles such as Dora the Explorer Adventure Apple Flavor, Jimmy Neutron Orbit Orange Drink (was a limited edition at time of this posting), Cool Topz Frankenstein Drink and Spongebob Squarepants Tropical Fruit.

Web site: Bellywashers

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