Frito Lays Flat Earth Crisps
On the bags of Frito Lay's Flat Earth Crisps it says that the chip "contain 1/2 serving of real vegetables in every ounce".
Not quite. The crisps are mostly rice flour and potato flakes, which are about as good for you as white rice and mashed potatoes. (Rice flour is the main ingredient in all three Flat Earth Veggie Crisps and all three Flat Earth Fruit Crisps.)
The vegetables: The Garlic & Herb Field Crisps have more corn oil, modified corn starch, and oat flour than pumpkin, more sugar and maltodextrin than dehydrated onion, and more salt than tomato paste. That is why the 24 crisps that supply a full serving size of "vegetables" have 260 calories, far more than a serving of real vegetables (20 to 60 calories). In addition, one serving of the crisps contain 380mg sodium (real vegetables have virtually no sodium content).
So don't buy the claim, "With a tasty blend of potato, rice and vegetables, these 'Impossibly Good' veggie crisps make it possible to have great taste and nutrition", as their bag says.
