Keebler Reduced Fat Club Crackers
It would probably be safe to assume that Keebler would rather you didn't know that their numbers are deceiving.
In very large, stand-out yellow letters, right on the front of the box of Keebler's Reduced Fat Club Crackers, is the proud claim, "33% Less Fat Than Original Club Crackers."
Technically, this is true...but it's also true there's a big "BUT" in the facts when you break this down.
Okay, the original Keebler Club Crackers contain 3 grams of fat per serving (serving size is 4 crackers), while the reduced-fat version has 2 grams of fat (per 5 crackers). Statistically, this is a 33 percent difference.
Here's where that "BUT" comes in...those reduced-fat crackers have 33 percent more carboydrates than the original cracker.
The bottom line? Yes, Keebler took out 1 gram of fat per serving, but they replaced it with 3 grams of refined flour and sugar.
Busted.
