ZOTRIM
A token search of the Internet reveals a large
selection of products which claim to facilitate
the process of weight loss. Few are
accompanied with appropriate scientific
evidence.
The desperation of many overweight people can make them particularly receptive to "quick fixes" such as pills, potions and even creams which appear to offer the desired results without the effort of changing one's diet or lifestyle. As the critical focus on the weight loss industry sharpens, the more reputable companies are attempting to distance themselves from the rest by funding research into the efficacy of their products. Such a case study is described here.
